Laying the Foundation for Loyalty at TD Bank
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Objective
Support TD Bank in defining what loyalty means and uncover key emotional, experiential, and strategic drivers that can shape a future enterprise loyalty programs
My Tasks
Planned, facilitated and designed a hybrid ideation workshop
Conducted secondary research and competitive analysis on the theme of loyalty
Synthesized findings into a current-state loyalty landscape
Key Projects:
Enterprise Loyalty Strategy
Year-in-review strategy
